Business Plan reading

Writing a good business plan is important because it works as a sanity check. It shows you if your business proposition makes sense... and if it doesn't make sense then there is very little way that you will receive funding. The executive summary is a summary of all the major points in the business plan. The business plan talks about all the essentials when talking about building a business. You have to take into account the market size, realistically.. if you have an unrealistic goal in mind, investors won't want to invest.. because they want to receive big returns. When you describe the technology that you will be selling/producing it is vital to explain the market opportunity. It is important to be aware of your competitors and not take them for granted, or else you can end up like govWorks.com. Their competitors started to innovate new ways to gain leverage over govWorks, and took them down.